When we talk about the Design Leadership Network as a community, we mean something specific. We mean a culture built on trust rather than transaction, on generosity over self-interest, on the long view instead of short-term gain, and on the conviction that leadership is not only about what we build, but how we show up for one another
As the DLN enters its third decade, it feels essential to give this culture a form that is intentional, direct, and legible to all. We are proud to share our first set of formalized Community Guidelines—six touchstones that express the values we already live by, shaped through reflection and affirmed by our leadership, and a framework to guide us as we continue our journey together.
These six guidelines are not rules. They’re touchstones. They articulate the kind of leadership we believe in and the spirit we hope each of you brings to every conversation, collaboration, and connection.
Here’s a look at the values at the heart of the DLN:
- Lead with Collegiality
Treat fellow members as peers and collaborators, including those who may be considered competitors. The DLN is not a marketplace—it is a forum for shared growth, where relationships are built on trust, not transaction.
- Honor Every Role
Recognize the leadership, creativity, and expertise of all community members, whether they lead design firms, partner brands, or other enterprises. Brand partners are not mere vendors, and designer members are not mere customers; all are creative and strategic leaders in their own right.
- Protect the Culture
Uphold the principal-to-principal nature of the DLN. When engaging with the community, do so as a leader in your field—generous, thoughtful, and present.
- Resolve Disagreements Constructively
The DLN is not a space for adversarial behavior. If conflict arises with another community member, seek respectful dialogue or mediation. Preserve the integrity of our shared community.
- Uphold Professional Integrity
Act with fairness, honesty, and discretion. Share credit generously, support the next generation, and let collaboration shine. Avoid self-promotion that overshadows it. Represent your work and your values truthfully and with care.
- Contribute to the Commons
Show up. Share your knowledge. Offer opportunities. Celebrate others. The strength of the DLN depends on active, thoughtful participation.
Everything you contribute to the DLN will return to you many times over.