Benjamin Moore has launched its newest color tools, the Benjamin Moore Color PortfolioTM app and integrated Benjamin Moore ColorReader device. Designed to enhance and simplify the color selection process, the Color Portfolio app in conjunction with the Benjamin Moore branded ColorReader device by Datacolor, make expert grade tools available for professionals on mobile devices. Compatible with iOS® and Android™, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness the power of Benjamin Moore colors when on the go. Color Portfolio features virtual fan decks, accurate photo and video visualizers and renderings that use innovative technology to apply Benjamin Moore color to surfaces in real-time, allowing users to “try on” colors, save selections and share images instantly.

“As a leading color authority, Benjamin Moore is committed to providing its customers with innovative tools and resources like the Color Portfolio app and ColorReader device that enable them to work more efficiently,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development. “From providing professional users with immediate visuals for clients to helping homeowners feel confident in their color choices, this innovative technology provides instant results and removes some of the guesswork from the color selection process.”

The Color Portfolio app is available to download free on Apple® and Android™ mobile devices. The Benjamin Moore ColorReader device is available in two models; Benjamin Moore ColorReader (MSRP $99) and Benjamin Moore ColorReader Pro (MSRP $249) for purchase at select Benjamin Moore retailers and online at