Our Mission: Design Within Reach exists to make authentic modern design accessible. Authentic means that it’s the real thing. We don’t do “inspired by” or “just as good as” or “in the spirit of.” When we were founded in 1998, consumers simply weren’t able to buy the classics at retail. To find them, they had to visit Europe or work with intermediaries. We changed that by making innovative works from iconic designers accessible for the first time, and we’ve continued to provide the best in modern design ever since. Accessible means that it can be seen and touched (taken for a “test drive,” as we like to say) and that it’s in stock. At DWR, we’re passionate about design – past, present and future.
Our History: DWR started when founder Rob Forbes tried to furnish his apartment with the clean, simple classics he’d come to appreciate while living in London. He discovered that works of designers such as Eames, Le Corbusier and Saarinen were “out of reach” for anyone who didn’t know the secret handshake or have the patience to wait months for delivery. There had to be a better way, so we bought 20 containers of inventory, mailed out a catalog and waited for our phone to ring. (It didn’t for 24 hours, until we realized that the answering service had been left on accidentally.) The rest, as they say, is history. By giving people access to the best in authentic modern design, we helped put design within reach.