What makes a photograph beautiful? How do you capture a moment that tells a story? Douglas Friedman, renowned interiors, architecture & portrait photographer joined Robert Ruffino, Style Editor at House Beautiful, to discuss the photoshoot process, choosing the right images and ensuring each shot creates a narrative. Take a look at design through the lens of two native New Yorkers who capture and direct the worlds of fashion, art, interiors and architecture. From finding the right balance in an image to a point of view that coveys a message and  tells a story, Douglas and Robert share the pieces of the puzzle that need to come together to create a great editorial photograph that will lend itself to different mediums.