Expert Access: Messaging During a Crisis with James LaForce
April 30, 2020
James LaForce, head of the 100-person communications and marketing firm LaForce, hosted a discussion with Michael Boodro on how to communicate effectively and clearly during the Corona crisis. James, whose clients include Target, 3M, Spotify, and numerous retail and fashion brands, advised participants on how best to reach out to your staff, clients, and workrooms and vendors to reassure them without overpromising, inspire confidence, and instill motivation. He also addressed how and when it might be appropriate to move beyond simply maintaining contact to begin marketing your firm for new projects and reengaging with clients familiar and new. In case you missed the conversation, click here to watch.