In order to best understand the present and the future, we must learn from the lessons of the past. When you specifically look at the year 1968, it’s eerily similar to what we are experiencing today. Following that time in our history, companies that made themselves relevant to baby boomers thrived while those that did not folded.

The DLF has been established by an independently led group of design industry leaders who share a vision to mentor, support and uplift youth from all backgrounds to expand diversity within the architecture and design fields now and for generations to come. This is an exciting development for our community!

Brands that win today don’t just drive loyalty, they drive obsession. The brands that people chose become part of their identities. In fact, more important than what people see from your brand (logo, colors, etc.) is what they feel. Your brand should tell consumers why they should care. Brand is the living, breathing driver of the entire customer experience.

For the past 5 years, the hospitality sector has been one of the fastest growing in the design industry. In many ways, COVID-19 forced the industry to a halt. There is good news for the future as the design industry works with the hospitality space to adapt moving forward.

How do you reframe problems with the perspective of the people you serve? How do you find user needs and solve for them? These are some key questions to consider when looking at consumers through the lens of design.

Ecommerce was seeing exponential growth as a means to sell and interact with customers well before COVID-19. Since the start of the pandemic this means of doing business has grown at an even more rapid pace, from double to 10x depending on the company.